Carats are good for you

Time to get technical - are we talking carat, karat or carrot? All three words are pronounced the same, but have very different meanings. Confusing them when making or buying jewellery - or indeed while cooking - could be an embarrassing and costly mistake.

A carat is a unit of weight used for gemstones (not a unit of size, as is commonly thought), whereas a karat is a unit for measuring the purity of gold. Carat is abbreviated as c. or ct, while karat is properly k. or kt.

Karats, on the other hand, measure the purity of gold, calculated on a base of 24 units. So the purest gold you can get is 24-karat gold (24/24ths gold), whereas 9k gold is just 9/24ths gold.

Incidentally, the root of both ‘carat’ and ‘karat’ is said to be the word ‘carob’, a Mediterranean bean used as a substitute for chocolate (and a crucial ingredient in the carob & orange roulade I used to make in my more Masterchef days, yum). Carob beans are unusual for being consistent in size, so they tend to weigh the same, no matter where grown or when harvested, making them very useful as a unit of weight at least from Ancient Greek times onwards. By the 16th century AD, carob beans were still being used as units of weight by alchemists, called ‘carratus’ in Latin: the modern jewellery terms developed from this usage.

And finally, other words that sound the same. When training for my first proper job (an editor at legal publisher Sweet & Maxwell), I used a ‘caret’ – a little symbol shaped like a hat (^), used to tell a printer to insert a word or phrase from the margin of the proof into the text. Apparently, the word ‘caret’ comes from the Latin for ‘lacking’ (‘carere’ means ‘to lack’).

The other sort of carrot, of course, is the tasty root vegetable that’s said to help with eyesight due to its high vitamin A content… and best enjoyed as carrot cake, in my humble (and cake-loving) opinion.

The root of the word ‘carrot’ lies in the Greek word for ‘head’ – a reminder, perhaps, that you should never eat a piece of carrot cake bigger than your head.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

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